Mark Cuban, writer of “Blog Maverick,” is an American business entrepreneur and the owner of many valuable entities (the Dallas Mavericks and the HDNet cable television channel to name a few--he's kind of a big deal). Blog Maverick is generally about business tips and current business affairs, but many of his posts are entertainment-centric. Having his own personal stake in the entertainment business—namely in television and sports—Mark Cuban clearly has strong opinions and insight into the economy of entertainment. He's on Technorati’s top 100 list for both business and finance, so clearly Blog Maverick is very well read (at Technorati rank 629 overall). Cuban’s posts are somewhat sporadic, but it’s rare that he go much more than a week without posting.
A couple of Mark’s posts that I found especially interesting were one back in May about Netflix’s role in the entertainment business and another from March called “Don’t Waste the Internet on TV-Protect the Future of the Internet” . If you look into those articles or browse Blog Maverick, you’ll quickly get a sense of Cuban’s blogging voice and stance on American business. Like myself and many others, Cuban seems to hold a divided position on new media. While he is optimistic about its possibilities for greatness, he is also wary of the potential danger it could pose if not well managed. In “…Protect the Future of the Internet,” Cuban warns readers of the finite source of bandwidth and advises that we save some of said bandwidth for future endeavors that will be far more beneficial than any entertainment platform or social networking application; as he puts it, “deal with it today or struggle with it in the future.” Things like healthcare databases or simulation technology- things we now have a hard time even imagining- are very real possibilities in the future of the web that will require lots of bandwidth. Cuban’s fear is that if we use it all up now on things like “re-runs of Gilligan’s Island,” we will run into a traffic jam of sorts and not be able to backtrack.
In relation to my own blog, Cuban’s is more broadly focused on general business and finance. That said, entertainment and new-media are major aspects of the overall American business market, so many of his posts will be helpful and informative for my own blog on the economic and artistic direction of entertainment. A lot of Blog Maverick’s popularity may be due to its content and breadth, but Cuban's personal popularity as a public figure can't hurt the cause either. Being an influential part of television, entertainment, AND business, his posts are all very professional and informed. Cuban is also extremely timely in his writing, often breaking the freshest news in entertainment business, so I will most certainly keep up with Blog Maverick as a reference for my own blog.
While I may not be able to converse directly with Blog Maverick or Mark Cuban, I am glad I found his blog for reference. His audience is much wider than mine will be, and the breadth of his knowledge is astounding. I think this blog will serve as a great tool for me on the business side of my research, especially when it comes to changing technology and the finances of web-based media.
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